PETERBOROUGH, ON – March 20, 2025—Innovation Cluster – Peterborough and the Kawarthas (“Innovation Cluster”) unveiled a new brand reflecting the non-profit organization’s updated strategy to focus on the unique needs of technology-based small and medium enterprises (“SMEs”) in the Peterborough, Kawarthas, and southeastern Ontario region.
The new brand visually reinforces the organization’s mission to support entrepreneurs in reaching their business goals and growing our local community, job market, and economy. Additionally, the new branding represents the Innovation Cluster’s commitment to providing dynamic programming to meet key challenges SMEs face in commercializing and scaling their technology innovations.
“As our organization is evolving, we realize that public perception has not kept pace,” said Nicole Stephenson, Chair of the Board of the Innovation Cluster. “This rebranding and new programming underscore our focus on regional economic development, job creation, and supporting technology SMEs to drive Canadian innovation forward.”
The new brand identity was unveiled at the new offices of the Innovation Cluster at 9:30 am ET on March 20, 2025. Signage showcasing the rebranding elements will be displayed on the first floor and the exterior of the Venture North Building in Peterborough. The Innovation Cluster invited the public to a networking brunch starting at 10:00 am ET to preview the new logo, colours, and website with tours of the new office.
April 7, 2025
Innovation Cluster-Peterborough & the Kawarthas Unveils New Brand and Dynamic Programs to Boost Canadian Innovation Leadership
