AD Snacks
Imagine a product that requires no advertising, very little marketing, and no overhead costs. It’s a golden nugget, it is the product that sells itself. And that’s exactly what Peter and Angela Joyce’s customers claim about their pepperoni.
“It came organically. Our customers said to us ‘you don’t have to sell this, just let people taste it. The product sells itself’. So we trademarked ‘the taste that sells itself’.”, explains Peter when describing how they came up with their pepperoni’s brand.