Direct Coil is a prime example of a business that not only survived a transformation, but thrived as a result. Started in 2007, Direct Coil operates in the heat transfer and refrigeration market, producing commercial and industrial engineered heating and cooling coils that are used in a wide array of applications (furnaces, fridges, and practically anything involving air movement). Originally, Direct Coil was limited in its capabilities—it catered only to applications requiring smaller coils (an extremely competitive market)—and suffered in its early years as a result. With the future looking bleak, Direct Coil’s saving grace came in the form of Pat Occhicone.
When Occhicone was approached by Direct Coil, he was looking to get back into the business world, having realized that retirement did not suit him. He had done business with Direct Coil in the past, and knew of the company’s high-quality products. He immediately saw potential within the industry. Accordingly, Occhicone purchased Direct Coil in November 2010, at which time, the company had 11 employees operating out of a 7,000 square foot facility.
Wasting no time, Occhicone quickly began identifying production bottlenecks and other ways in which Direct Coil could become more efficient to achieve growth. The majority of this first year was focused on obtaining certifications, acquiring a larger facility, securing necessary equipment, and training employees—all of which required significant amounts of time and manpower. Due to these constraints, Direct Coil experienced slow growth during the first year under Occhicone; however, this focus on building a foundation for future growth and credibility would prove critical in the years to come.