Smiths Falls New Brand Wins National Award

September 13, 2017, For Immediate Release

Niagara Falls, Ontario – The Town of Smiths Falls launched their new brand identity in June 2017 and recently received National recognition from the Economic Developers Association of Canada (EDAC) on September 12, 2017 in Niagara Falls. The National Marketing Awards are presented to communities across Canada in a number of categories including Brand Identity.

“The Town of Smiths Falls is excited to receive such a highly competitive award from our peers that validates the high quality of the rebranding process for the Town of Smiths Falls”, said Cyril Cooper, Economic Development and Tourism Manager.

The objective of the rebranding project was to promote an image and brand identity that appeals to residents, businesses, tourists and investors. “Sensational Smiths Falls” was no longer resonating with the public nor with visitors. After the town faced a series of hardships, including the loss of the Hershey chocolate factory, it was decided by Council that a brand image with a more vibrant and forward-thinking feel was needed. "The decision to rebrand our community came out of a comprehensive strategic planning process conducted in early 2015. Our council recognized that our future will be different from our past and in order to truly commit to our new vision, we agreed it was necessary to take a bold step forward and break from our comfort zone. Change is never easy, especially when it means leaving an old identity behind. However, we committed to a process that drew out the best solution for our town and we are forever thankful to Cinnamon Toast and our staff that helped navigate us to our new brand. The national recognition really helps confirm the success of this venture”, said Shawn Pankow, Mayor of the Town of Smiths Falls.

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