Peterborough & the Kawarthas Tourism Launches New Website to Inspire Visitors to Experience the Region's Unique Offerings

[PETERBOROUGH, ON]: Peterborough & the Kawarthas Tourism has launched a new and improved website that aims to attract visitors with powerful, emotive storytelling and uniquely curated experiences that set the region apart from other destinations

The revamped thekawarthas.ca is now live in beta version and will continue to be a key component of the destination marketing organization’s robust marketing and communications effort to increase awareness of the region and enhance visitor experiences while they are here.

“This new website focuses on cutting through the clutter and bringing Peterborough & the Kawarthas to the forefront of travellers’ attention,” explains Tracie Bertrand, Director of Tourism & Communications for Peterborough & the Kawarthas Economic Development. “We achieve this by offering stunning visuals, authentic stories and experiences, as well as the opportunity to share recommendations with family, friends and influencers through social media.”

Improvements to the new thekawarthas.ca include an improved Trip Planner, a newly developed online magazine-inspired blog platform, and a significant revamp to the look and navigation of the site. The website will continue to feature effective content that focuses on the unique experiential offering of the region, which is an important driver of continually increasing website traffic. So far this year, the Peterborough & the Kawarthas Tourism website has seen more than 350,000 visits.

To view the new and improved Peterborough & the Kawarthas Tourism website visit: www.thekawarthas.ca. During the beta phase, members of the community are welcome to offer website feedback through the “Feedback” tab on the website.

Peterborough & the Kawarthas Tourism, a division of Peterborough & the Kawarthas Economic Development, is the official Destination Marketing Organization for the region and works alongside industry partners and stakeholders to deliver exceptional experiences by cultivating a brand that results in increased visitation and spending, overnight stays, and rave reviews and recommendations that result in return visits.

For media inquiries related to this release, please contact Cara Walsh – Corporate Communications Officer
705-743-0777 ext. 2116, 
cwalsh@peterboroughed.ca